Driving Business Growth – Dental Business Transitions
Dental Practice Marketing
Why Choose Us?
Accelerate success with quicker, more intelligent decision-making
Founded by Dr. Alon Preiskel, a Consultant Prosthodontist with an MBA, and joined by Derek Turner, who has been the CEO of several well-known multi-practice dental groups, Collaborate brings together a talented team of dental industry experts, project managers, and specialised providers.
At Collaborate, we’re dedicated to empowering practice owners with the knowledge, guidance, tools, and solutions they need to make quicker and smarter decisions. Our goal is to help dental practices grow and succeed in today’s competitive environment.
We strive to make the decision making process smoother so that practice owners can focus on what they do best.
Who we are
Focus on Key Drivers of Success
Dental practices need to prioritise three main drivers of success: patient acquisition, patient retention, and maximising patient value. By implementing effective marketing strategies, practices can attract high-value patients who not only contribute to immediate revenue but also become loyal, long-term clients.
A well-structured marketing plan enables you to connect with your ideal patient demographic, ensuring steady growth and a strong reputation in your community.
‘’If you are an associate with a vision or an ambitious practice owner setting up your second, third or more squat, avoid unforeseen pitfalls, costly mistakes, and missed opportunities and get expert help; it will save you time, money and effort and achieve a better outcome’’
Dr Ellie Ledger
Principal Dentist/Practice Owner
Arnica Dental Care
Download the factsheet
Setting up a squat
Download our Setting Up a Squat factsheet (a print-ready version of this page) for further reference.
Program deliverables
Your setting up a squat program comes with a sequence of solutions that address the key challenges and requirements of setting up a squat.
1. Define vision, ambition & goals
Guides strategy, motivates teams, fosters growth, and ensures long-term success.
2. Practice criteria & specification development
Process that defines what your ideal practice will look like.
3. Setting up a squat roadmap
Strategy and plan of action to acquire and develop a property that will create your ideal practice.
4. Site specification development
Site criteria to identify suitable properties.
5. Financial Forecasting and budgeting
Mitigates risks, ensures financial stability, guides decisions, and facilitates strategic planning.
6. Site search advice & guidance
Advice and guidance in locating suitable properties.
7. Practice design & planning
Turning your practice criteria/specification into reality.
8. Planning application advice & guidance
Navigate the planning minefield with top tips from the experts.
9. Access to preferred suppliers and discounts
Save up to 30% using our preferred ‘tried and tested’ suppliers.
10. Regulatory compliance & dummy CQC inspection
Avoids penalties, ensures patient safety, maintains trust and legal adherence.
11. Staff planning
We’ll help you design a team that shares your vision and facilitates clinical excellence, productivity, performance, growth, and success.
12. Marketing strategy and plan of action
Guides efforts, attracts customers, ensures brand consistency, and fosters growth.
13. Setting up a squat project management
Manage all setting up a squat resources and tasks cost/time effectively for the best outcome.
Dental Practice Marketing
The Importance of Retaining Patients
After successfully attracting high-value patients, it’s important to focus on retaining them. Using patient retention strategies such as personalised communication, regular follow-ups and loyalty programs you can create a solid relationship between your practice and its patients.
This helps build a sense of loyalty and satisfaction, encouraging them to choose your services over competitors
Maximising Patient Value
Achieving Accelerated Growth and Success
By concentrating on patient acquisition, retention, and maximising value, your dental practice can achieve accelerated growth and success. These strategies will enhance your revenue, profitability, EBITDA, and overall practice value.
They also create opportunities to save time, costs and effort in your operations, allowing you and your team to focus on delivering high-quality care.
This will also lead to improved job satisfaction and morale among your staff, resulting in a thriving practice.
Program tools
As well as expert advice and support, we’ve developed a suite of proprietary, bespoke, and specially adapted dental practice systems, procedures, protocols and SAAS tools that are easily adapted, implemented, and managed to boost the performance of all practice types
Financial Forecasting
Online compliance platform
Project management
Tactical modules
Integrated into your Purchasing a Practice Program are additional stand-alone ‘Tactical Modules’ that optimise crucial business functions essential to growth and success:
Recruitment
Build a team that shares your vision and values
Find, attract, screen, review and recruit high-quality, motivated staff who will facilitate clinical excellence, contribute to the success of your business and be ideal work colleagues.
Bookkeeping
Tracks finances, informs decisions, ensures compliance, and supports financial health
Providing complete and accurate data used to monitor and measure performance within the KPI dashboard, financial forecasting, and P&L.
HR Essentials
Talent management, compliance, culture, employee well-being, organisational success
HR advice, support, tools, and solutions to ensure efficient staffing, compliance, and a positive workplace culture.
Administrative Support
Practical advice and support to help run the practice
Bespoke administration support to help streamline operations, enhance efficiency, and ensure smooth administrative processes, contributing to operational efficiency.
Practice Marketing
Attracts patients, builds reputation, fosters growth, ensures practice visibility
Audit, SWOT analysis, define goals and targets, strategy, and plan of action to achieve them, implementation and management of a bespoke program comprising tried and tested, best practice tactics that focus on three pillars to practice success [1] Patient Acquisition, [2] Patient Retention and [3] Patient Value Maximisation.
Download the factsheet
Setting up a squat
Download our Setting Up a Squat factsheet (a print-ready version of this page) for further reference.
5 star rated
Member testimonials
Dr. Ellie Ledger
Principal Dentist/Practice Owner
Arnica Dental Group
Collaborate’s Practice Support Program helped us boost profitability and improve EBITDA prior to successful sale to Bupa Dental Care.
Dr. Nooshin Vasfi
Endodontist
NV Endodontics at Premier Smile
Since I joined as a member, I have progressed in all my plans in refurbishing the practice, in employing new dentists, training staff and training dentists. I improved the foundation of the practice to be able to expand and make the practice a better place.
Dr. Veronica Morris
Principal Dentist / Practice Owner
Smile NW
Collaborate are my right-hand man. I run a small single-handed practice and feel that Collaborate are like a partner – actively helping me with all aspects of running the practice from HR. to monitoring the finances, improving footfall, marketing & recruiting. They are always at the end of the phone and respond quickly.
Dr Christina Diamanti
Practice Principal and Owner
Abbey Road Dental Practice
Ross’s (Practice Pilot) dedication to finding the best solutions for our needs has been a great asset, and his fresh ideas for modernising and growing our practice have been invaluable.
All programs
Practice Support Program
Our 5 Practice Support Programs provide essential support to dentists wherever they are in their practice ownership journey.
Setting up a squat
Collaborate’s ground-breaking Setting up a squat program comprises the knowledge, advice, tools, solutions and support you’ll need to achieve better results faster.
Purchasing a practice
We help you navigate a typically complex, sometimes perilous and always challenging practice purchase process to achieve your best possible outcome.
Growth acceleration
Build your ideal practice faster and more efficiently by accelerating growth, success and opportunity with data-driven, smarter and faster decision making.
Practice transformation
We help you redefine your vision, ambition, and reset goals to fix team issues and remove barriers to growth and success, reverse decline and boost performance.
Preparing to exit
Our experienced dental business specialists provide advice and support to help you navigate an often complex practice sale process for the best possible outcome.